Course curriculum

    1. Introduction

    2. What's New

    1. Local v National SEO

    2. Ranking Factors

    3. Initial Setup v Ongoing Work

    4. Holistic SEO

    5. Customer First, Google Second

    1. Site Architecture

    2. Location Relevance & Keywords

    3. Understanding Keywords

    4. Location Difficulty

    5. Targeting More Locations

    6. URL Structure For Location Pages

    7. Content for Location Pages

    8. AI For Keywords & Copy

    9. Service Pages

    10. About Pages

    11. On-Page Optimisation

    12. Images

    13. The Blog

    14. Internal Linking

    15. Structured Data / Schema Markup

    1. Introduction to GBPs

    2. Basic Business Information

    3. Categories

    4. Service Listings

    5. The Q&A Section

    6. GBP Images

    7. GBP Maintenance

    1. Introduction to Link Building

    2. General Link Building Instructions

    3. Social Profiles

    4. Citations

    5. Niche Specific Directories

    6. Local Links

    7. Paid Links

    8. A Link Building Action Plan

    1. About This Module

    2. Terence Paul: Didsbury Location

    3. CJA Aesthetics: Southampton

About this course

  • Free
  • 40 lessons

SEO Training for Salon Guru Content Managers

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